The Bavarian carmaker is attempting to gain favor with the Japanese by introducing a special-edition 1 Series.
Premium European brands often treat its Japanese customers to special edition models. Earlier this week Mercedes-Benz released a limited-edition C63 AMG for the Japanese market, and now its cross-town car-making compatriot BMW has revealed a special edition 116i called Fashionista. Offered exclusively in a five-door form, production of the special hatchback is limited to 370 units and is priced at 3,460,000 Yen (a tad over $37,500 at current rates).
The special-edition model is available in Crimson Red, White III Arupin and Deep Sea Blue metallic, and comes with 17-inch alloys, a chrome kidney grille and exhaust pipes, and black-colored window surrounds. The interior sports Dakota Oyster leather upholstery on the seats, doors and handbrake, with a gloss off-white finish for the dash, lower center console and door arms. Standard features include a rear-view camera with Park Distance Control and heated front seats, while power comes from BMW's 1.6-liter turbocharged four-pot that sends 136 hp to the rear wheels via an 8-speed automatic.