It's as if BMW doesn't want us to purchase its more expensive cars!
Despite it being the best known performance model that BMW produces, the M3 (at least in its current 'F80' guise) has been given what can be seen as a bit of a battering by its stablemates. The swoopier M4 coupe is the same car in a two-door bodystyle that offsets a marginally higher MSRP with slightly better residuals, and the new BMW M2 is almost as quick as the M3, despite being nearly 12 grand cheaper. The worst is yet to come for the M3, however, as BMW will soon release an even bigger thorn in the F80's side: a four-door M2.
BMW won't call this four-door a sedan, however. Instead, this new M2 variant will be dubbed a 'Gran Coupe,' maintaining the naming convention of BMW's weirdest model strategy yet: making four-door variants of two-door cars that are based off other four-door BMW variants. Unusual business practices aside, the M2 Gran Coupe will almost certainly be a highly tempting alternative to anyone shopping around for an M3. Along with the presumed pricing advantage (assuming BMW will raise the GC's price by a couple of grand, the M2 four-door should still be $10,000 cheaper than an M3), the M2 Gran Coupe should also be just as quick in the real world, on top of offering the extra practicality that a four-door bodyshell provides.
The only consolation for the BMW M3 is that the BMW M2 Gran Coupe (and the 2 Series Gran Coupe range in general) is still some way off. It's likely we won't see any four-door 2 Series models until 2019 at the very earliest: just in time for the mid-life refresh for the current 2 Series Coupe and Cabriolet ranges. By that time, it's actually probable that the current BMW 3 Series and 4 Series families might have been replaced - remember, the current 3 Series has been on sale for four years now, and BMW needs to respond to the far fresher Audi A4, Mercedes-Benz C-Class and Jaguar XE sooner rather than later. Either way, it's going to be very interesting to see how the current M3 and M2 Gran Coupe will compare and contrast with each other.