Not with a bunch of new models arriving.
BMW finished 2019 on a high note, increasing its sales by 4.4 percent compared to 2018. This boost brought BMW up to 324,826 units sold in the United States, beating rival automaker Mercedes-Benz in the luxury sales race. Speaking with Automotive News, BMW seemed confident that it would not only match its 2019 sales figures in 2020, but it would exceed them thanks to an influx of new products.
"If I look at 2019, we had a real momentum in the market after Q1," Shaun Bugbee, Executive Vice-President of operations said at a dealership meeting. "That momentum is driven by product. We feel we have our mix in the right spot between cars and crossovers. We expect to grow more than the premium segment. The goal will be to gain market share."
At the same meeting, some dealers said they craved a luxurious wagon to compete with the Audi A6 Allroad and Mercedes E-Class but it doesn't seem like a market BMW has an interest in. Instead, BMW will launch a total of 12 new vehicles this year in the US, some of which were revealed last year, such as the X5 M and X6 M. This year, we will likely see the next-generation BMW 4 Series following several leaked photos of its front end. After the new 4 Series makes its debut, we expect the highly-anticipated M3 and M4 models to follow.
Other new models arriving this year include the 2 Series Gran Coupe, X6, and facelifted 5 Series among others. BMW will also reveal an all-electric, Tesla-rivaling sedan rumored to be called the i4.
Following seven straight years of sales growth, BMW seems to be in a strong position to improve its market share once again in 2020. BMW National Dealer Forum Chairman, Patrick Womack said: "There has been a commitment from BMW that they're going to create more noise around the brand and drive people to our stores," hinting at a larger marketing budget. 2020 looks to be an exciting year for the BMW brand.
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