BMW has provided our first look at production Neue Klasse vehicles in the form of a single image previewing a completely new head-up display (HUD) system. BMW boss Oliver Zipse announced the new generation of HUDs for Neue Klasse vehicles in his keynote speech at this year's Consumer Electronics Show (CES).

"It is more than a vision," said Zipse. "We bring this innovation into the 'Neue Klasse.' As early as 2025 - the year after next - our customers will be able to experience this completely new technology in their vehicles."

As promised, this is our first glimpse of what to expect from the innovative new platform.

BMW has revealed that the next version of its iDrive infotainment operating system will launch later this year, which means it will not be equipped with the new HUD. This new setup is a more practical version of the system presented in the i Vision Dee concept, where the driver can choose how much digital content they see on the HUD, ranging from analog displays and driving-related info to augmented reality projection, where the entire windscreen becomes an immersive display, and more.

In the production HUD pictured above, it's unclear how much customization will be possible, but initial impressions are good; the display appears uncluttered and easy to read. Last year, BMW Head of i Interior Design Matthias Junghanns said that large screens are unnecessary. This teaser makes his point.

In the teaser, one continuous curved display is sited below the windscreen to provide information on the selected drive mode, current speed, chosen media, location, and time. We can also see a traditional HUD projection on the windscreen, but we don't doubt that more features will be presented as BMW builds up to the market launch of the new system in 2025.

At launch, the Neue Klasse platform will be "concentrated on the 3 Series segment," said Zipse last year, which could mean a new version of the i4 electric sedan, if not a fresh take on the i3 sedan that is offered in China.