Want to know what BMW's next concept car will look like before it unveils the thing? Yeah, we do too. But after looking at this latest round of teasers, we're still left wondering.

Dubbed the Vision iNext, Munich's forthcoming concept is slated to set the stage for its next generation of electric vehicles – first and foremost a battery-powered crossover to take on the likes of the Jaguar I-Pace and Tesla Model X. It's an emerging market segment that Audi's going after as well with the upcoming E-Tron and Mercedes with the EQC.

Over the course of the next five years or so, we can expect every luxury automaker under the sun to get in on the game, and BMW won't want to miss out.

To that end, the Bavarian automaker is anticipated to roll out its electric crossover in 2021 (just three years from now). But before it does, it'll give us a preview of what to expect with the Vision iNext concept in the coming weeks. And it's cooked up a rather unusual showcase for the vehicle.

Rather than fly journalists in to see it, BMW and Lufthansa Cargo are sending it around the world in a specially equipped Boeing 777. The plane will take off from Munich on September 9, hitting New York, then San Francisco, and finally Beijing before returning to Frankfurt on September 14 – all over the course of five days.

The airborne showcase is being outfitted with ten high-lumen projectors, 78,000 LEDs, and four and a half miles of wiring... all installed in the jet aircraft to highlight the new concept. Here's hoping it proves worth the effort.