Sports Car

BMW Tells Story of World's First i8 Owner: A Thoroughly Determined Enthusiast

He clearly loves BMWs, and must be very determined.

Even before the BMW Z1 first arrived in dealer showrooms, Dirk Schulz knew that he had to have one. He felt the same way upon seeing the Vision concept which would lead to the i8, and managed to convince a local dealership to allow him to put a deposit on the car before it had even been announced whether there would be a production version. A fanatical BMW fan, Schulz had faith that the car would be built and that it would be excellent.

He was not disappointed by the car, although he had hoped it would have been powered by BMW's excellent V10 engine.

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Starting MSRP
$143,400

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BMW i8
Starting MSRP
$143,400
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