Sales

BMW Thinks You'll Hate the 2-Series Active Tourer

For once, we agree.

BMW officials seem to be insecure about the prospects for success of their new 2-Series Active Tourer (wagon, crossover or whatever you might want to call it) in America. While they do plan on eventually importing this newly-unveiled model to the US, company executives say they delay its American debut for at least 15 months. Furthermore, they are citing very modest sales production numbers for the new car, which was unveiled at the Geneva Motor Show last month.

Speaking to Automotive News, Frank Niederlaender of BMW said he didn’t expect Americans to jump on the bite-sized wagon, saying that US buyers are usually drawn to larger models and tend to shy away from hatchbacks. BMW had similarly modest projections for its X1 crossover, which actually did quite well in the United States when it was eventually brought to the US three years after its initial launch in Europe. BMW sold 26,512 X1s in the States last year, quashing initial projections by more than 10,000 units.

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