What else will there be to do in an autonomous vehicle?
While autonomous cars are expected to reduce the number of car accidents on the road, they will also give occupants time to relax or catch up on some work while being transported around in our future utopia. BMW, however, understands that something else will be taking place in the confined spaces on wheels while couples wait to arrive at their destinations. The German company also knows that sex sells, and has never been afraid of using that little nugget of advertising wisdom.
It's a short and fast paced video that starts by showing a young couple kissing as their passion starts to flow in what looks like a night club. Scenes then cut in of the BMW iNext driving along, and we're led to believe the couple are carrying on their encounter without the awkward presence of a steering wheel, gear shifter, or even the need to sit in the front of the Vision iNext concept. A police car drives past to add some urgency and illumination mimicking nightclub lighting. While the video doesn't explicitly show the couple on the vehicle, it's clear what's being implied.
We're not sure whether we'll see the advert on US TV where regulation is more prudish than in a lot of Europe, but it is an interesting one. Its boldness leaps ahead of competitors who are keen to show an autonomous vehicle can offer time to be taken back and used for work, watching TV shows and movies, or interacting conversationally with each other without distraction.
Although the legality of sex in a moving car will probably be in line with state and federal laws for stationary vehicles in public, and that's probably the biggest reason the passionate liaison isn't shown directly to be in the car, we would be lying to ourselves to think it wouldn't happen regularly. Perhaps BMW has options and packages up its sleeve to add to the iNext SUV with Level 4 autonomy that BMW promises by 2021...