BMW To Celebrate 50 Years Of M Performance At Rolex 24

Motorsport / 6 Comments

It's the perfect opportunity to showcase five decades of racing achievements.

The BMW M4 GT4 is the latest racecar from the Bavarians to grace the racetracks of the world with the next meeting set to be the 60th Rolex 24 at Daytona. The company is set to use this event as one of many platforms to celebrate 50 years of its performance division. Not only will it be racing for the win but it will also be showcasing a number of its iconic models, both new and old, throughout the weekend.

BMW North America will be making its presence known at Daytona by bringing a fleet of cars that have been important for the establishment of its M division. Historic products such as the sought-after 1980 BMW M1 and more current offerings like the BMW i4 M50 will be taking to the track for a series of parade laps before the green flag is waved for the event.

BMW
BMW
BMW

Portraying its history of competition, BMW M will be putting three special IMSA-winning models up on display. These include the 1975 3.0 CSL, 2015 Z4 GTLM, and the more recent M8 GTE which claimed the title win at the 2019 Rolex 24. You'll be able to find these models at the Rolex 24 Heritage Exhibition in the Daytona Fan Zone.

BMW M will show its dedication to the sport by continuing its long-running title sponsorship of the Endurance Challenge IMSA Michelin Pilot race and four-hour Challenge race for the GT4 division. The latter will feature the due to be revealed M4 GT4 cars that will be piloted by three teams. A selection of M3 and M4 road models will be used as pace cars for the event.

BMW
BMW
BMW
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"Naturally, we are very proud to have played a role in a good portion of the history of BMW Motorsport," stated Bobby Rahal, BMW M Team RLL Team Principal. "For us, signing with BMW back in 2008 was a huge honor as I've said many times - so for us to be part of this 50th anniversary of BMW M is really something special.

"I remember when the 3.0 CSL BMWs came to IMSA in 1975 and dominated everything they entered - so it has been very special for us to follow in the footsteps of that program. We are super excited about racing the new M4 GT3. Once again introducing a new race car to BMW fans like we have done with the M3, M6, M8 and Z4. We have been fortunate to have success with each of those cars which makes it exciting to embark on this new project and hopefully have more success with this great new chassis in 2022."

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BMW
BMW

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