Because big grilles need big vehicles.
Not long ago, BMW showed the world the production version of the X7 SUV with its oversized grille and narrow eyes. It came along with rumors swirling around that an X8 coupe-style SUV would follow, "Sports Activity Coupe," if you want to follow BMW marketing nomenclature. BMW pioneered the slope-roofed SUV with the X6 and the X4 follow-up, both of which are selling well globally. The X7 is playing in the same space occupied by the Range Rover, Lincoln Navigator, and, most importantly for BMW, the Mercedes-Benz GLS.
Now those rumors are getting more intense with BMW Blog reporting on its spectral sources that the BMW X8, chassis code G09, has been approved by BMW management.
According to those sources, BMW Blog also says that we could see the X8 in late 2020 or early 2021. Although, there is no word whether that will be in concept form or as a debut of the finished product. The fact we haven't seen test mules yet suggests the former, but what we can be assured of though is that it will have its own identity within the design language despite being built on the same BMW Cluster Architecture (CLAR) platform as the X7. And, of course, a massive grille - although on the larger SUVs we're starting come to terms with them proportion wise.
The X8 is a chance for BMW to push its SUVs even further upmarket. The X6, shown below, commands a premium higher than the X5, and we expect the X8 to follow suit over the X7, pictured above.
As the even-numbered coupes and coupe-style BMW vehicles are also sportier, there's little doubt there'll be an X8 M coming down the pipe and featuring BMW's brutal 4.4-liter TwinTurbo V8 engine. We expect that to become the most expensive BMW badged car you'll be able to buy