BMW XM Label Red Leaks And It's Literally Red

Leaked / Comments

Do the red accents make it easier to look at?

After a long series of spy shots and teaser images, the 2023 BMW XM finally showed its face earlier this week. This flagship arrives with a 4.4-liter twin-turbo V8 producing 483 horsepower and 479 lb-ft of torque on its own. An electric motor integrated into the transmission supplies an additional 194 hp and 207 lb-ft, combining with the V8 to deliver 644 hp and 590 lb-ft of torque. An upcoming Label Red model (not to be confused with Johnnie Walker Whiskey) will boost the output to 735 hp and 735 lb-ft of torque.

BMW only showed off the standard XM during the reveal, but the company's Austrian arm accidentally published an image of the Label Red version. As it turns out, the name doesn't just relate to the performance.

BMW Austria

It's tough to say based on one image, but it appears like every XM Label Red will come with a substantial amount of red accents on the exterior. The grille lining, window trim, and XM badge are finished in red, and the black wheels have red trim on the spokes. We imagine that the interior is also filled with red trim, but from this image alone we can already spot that the leather seats are red.

Will customers be able to order the Label Red without these touches? That remains to be seen. BMW was spotted trademarking the names Label Blue and Label Black, but neither were mentioned during the XM's debut. If the red accents are obligatory, that will limit the exterior color options that will match nicely.


BMW did not drop performance specs for the Label Red, but we know the standard XM will hit 60 mph in 4.1 seconds on its way to a 155 mph top speed (168 mph with an optional M Driver's package). With a 29.5 kWh battery, the XM can travel 30 miles on electricity alone at speeds of up to 87 mph. We imagine the Label Red will improve on those performance specs with a lower 0-60 time and a higher top speed.


This is pretty early for the XM Label Red to leak, since the high-performance variant isn't slated to arrive until next year. We should hear more about pricing and performance closer to then, but for now we know the standard XM starts at $159,000 (plus a $995 destination charge). Given the improved power, we expect the Label Red to command at least $185,000. The XM will enter production at BMW's South Carolina plant by the end of this year with the Label Red starting sometime in summer 2023.


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