OFFICIAL: Aston Martin CEO Quits, Former Ferrari Man Takes His Place

Industry News / 5 Comments

Tobias Moers is out after just two years.

CEO of Aston Martin, Tobias Moers, has left the British automaker. According to unconfirmed reports last night, Moers had some "strategic differences" with Lawrence Stroll, one of the major sources of financial backing within the company and whose son races for the brand's Formula 1 team. Moers was previously the head of Mercedes' AMG division, responsible for cars like the SLS AMG and others.

Aston Martin released an official statement on the matter this morning, confirming that former Ferrari executive Amedeo Felisa is replacing Tobias Moers:

"Amedeo will focus on delivering the Company's continued strategic objectives, financial targets and roadmap towards electrification. To meet these goals, Amedeo is to implement and lead a new organizational structure with a focus on broadening the technical team through the promotion of internal talent together with added expertise of strategic external hires, identified and set to be announced in the coming weeks."

Since assuming control of the iconic British luxury automaker in May 2020, Moers has overseen vehicles like the Aston Martin DBX707 and Valkyrie. At one point, he was seen as a stabilizing force in what was otherwise an incredibly volatile time for the brand. It appears those times have not ended.

Aston Martin Tobias Moers/LinkedIn Front View Aston Martin 2022 Aston Martin DBX707 Driving Front Angle Aston Martin
Front View
2022 Aston Martin DBX707 Driving Front Angle

There are massive power shifts taking place at Aston that will surely change the face of the brand as we know it. We reported that Moers' time was limited back in January, and now information has emerged on his replacement, as well as new additions to the company.

That said, it appears the look of Aston as we know it won't be changing too drastically as Marek Reichmann is sticking in his role as the brand's Chief Creative Officer. Roberto Fedeli, credited with being the creator of the Ferrari LaFerrari hypercar, will be taking over the role of Chief Technical Officer.

Executive chairman Lawrence Stroll provided a statement of his own, naturally avoiding any mention of the rumors that he and Moers butted heads:

"Firstly, I would like to extend my thanks and appreciation for all that Tobias has achieved. He joined Aston Martin at a critical time for the Company and brought significant discipline to its operations. The benefit of these actions is clear in the improved operating performance of the Company and in our great new product launches."

Aston Martin Aston Martin Aston Martin

Some rumors indicate that Aston Martin's F1 team could soon become the property of Audi GmbH, with the German brand's entry into F1 now confirmed. However, Stroll went on to say that it expects its "new organizational framework will support the Company to [...] foster greater collaboration [...] especially with our strategic partners, including Mercedes-Benz AG, and further accelerate technology transfer programs with the Aston Martin Aramco Cognizant Formula One Team."

It's worth remembering that this does not explicitly confirm that the F1 team won't be pawned off - new leadership can often result in more streamlined operations that have no room for motorsport, but it's too early to tell for sure. It's safe to say that Aston Martin is in for some rocky starts and tough days ahead.

New Aston Martin CEO Felisa had this to say: "It is very exciting for me to take on this role at Aston Martin as we embark on the Company's next phase of growth. I have great confidence in Lawrence's vision, and I'm grateful for his, and the Board's, trust in my leadership."

Aston Martin Cognizant Formula One Team Aston Martin Cognizant Formula One Team Aston Martin Cognizant Formula One Team

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