UPDATE: McLaren Denies Audi Takeover

Industry News / 21 Comments

McLaren says reports of a takeover are "wholly inaccurate."

UPDATE: McLaren contacted CarBuzz this morning with the following official statement in regards to the speculated sale of the McLaren Group.

"McLaren Group is aware of a news media report stating it has been sold to Audi. This is wholly inaccurate and McLaren is seeking to have the story removed. McLaren's technology strategy has always involved ongoing discussions and collaboration with relevant partners and suppliers, including other carmakers, however, there has been no change in the ownership structure of the McLaren Group."


Recently, a German automotive news outlet reported that BMW and Audi were interested in buying McLaren. BMW denied the report altogether, while Audi simply stated that it regularly considers cooperating opportunities.

Earlier today, Autocar reported that Audi purchased McLaren, giving it complete control over the whole group, including the famed Formula 1 team. This surprised us, as we thought Porsche was waiting for the new engine regulations to be introduced in 2026. And now McLaren has confirmed the report is "wholly inaccurate."

McLaren F1

According to Autocar's source, Audi presented the executive chairman of McLaren, Paul Walsh, with an offer. This initial offer was rejected by the Mumtalakat Holding Company in Bahrain, which purchased the majority of McLaren last year. The initial deal was rejected and returned to Audi with a note to double the offer.

McLaren says "there has been no change in the ownership structure of the McLaren Group." So it appears that no offer has been deemed acceptable at this point in time.

A new deal would certainly secure the future of McLaren, and perhaps these reported talks were the reason why McLaren's former CEO left the company last month.

If the deal does eventually happen, Audi would own even more supercar brands, and the sharing possibilities between them would be endless. McLaren could help Lamborghini move away from the famed, but extremely outdated, V12 engine, while Lamborghini could help McLaren build its first SUV based on the Urus. While the latter is frowned upon, any automotive manufacturer needs an SUV to survive. Even Ferrari buckled under pressure, deciding to build the Purosangue.

2019 McLaren Senna Front View Driving McLaren
2020-2021 McLaren GT Front View Driving McLaren
Driving Front Angle McLaren

Audi's models could also benefit from McLaren Applied, the department in charge of electrification of models. Now that Audi is so intent on going ICE-free, it could use the help of the people that built the McLaren Senna.

It's not clear how it would tie in with Bugatti-Rimac, if at all. Bugatti has always been a sort of standalone company, functioning as a halo for the entire Volkswagen Group.

On the motorsport side, Audi could get access to McLaren's F1 team. Audi and Porsche have been quite vocal about possibly entering F1, and a takeover could save them millions. Sure, the new engine regulations make it cheaper, but a deal like this would also include a dedicated assembly plant for F1 cars, a team of skilled engineers, and decades of know-how.

Source Credits: Autocar

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