And just in time for its 60th anniversary.
It's now official. De Tomaso is making its triumphant return with not only a new logo but also a new car that will make its world debut on July 4 at the 2019 Goodwood Festival of Speed. The team behind this revival is none other than Apollo Automobili, creators of the new IE hypercar. They've assembled a core team of technical partners and the result will be a new De Tomaso, currently code-named Project P.
This revitalization has been several years in the making. It all started back in 2014 when Ideal Team Ventures acquired the rights to De Tomaso. It's taken five years to get everything in order. Details about the Project P are still being kept secret for now, but we do have some teaser images, shown below.
For those who aren't familiar with the history of De Tomaso, the company was originally founded in 1959 by Argentinian-Italian Alejandro De Tomaso. His most famous and successful sports car was the Pantera, which debuted in 1971. As a replacement for the equally cool Mangusta, the Pantera was designed and built in Italy, but it had a secret and highly durable weapon under its hood: the 5.8-liter Ford Cleveland V8.
De Tomaso also built Formula One cars and owned Maserati from 1975 until 1993. Sadly, the company has been dormant since De Tomaso's death in 2003. Until now, that is.
"Alejandro's journey was never properly told and we feel his name should be commonly recognized amongst greats such as Enzo Ferrari and Ferruccio Lamborghini," said De Tomaso general manager Ryan Berris. "Since the acquisition of De Tomaso we have been secretively working behind the scenes on a world-class revival strategy with the intention to go public with our efforts for the 60th anniversary. When the new car debuts this summer, not only will another special vehicle be added to the brand's heritage, but the story will finally be told."
Consider us excited. Between now and July, De Tomaso says to expect more information but remained vague on the details. Considering De Tomaso himself was a rebel who dared to break Italian tradition by stuffing an American V8 into the Pantera, we're hoping to the company's new owners will follow suit somehow.