Based on the 2021 Bugatti Chiron, the La Voiture Noire (aka The Black Car) is a one-off creation that was built to celebrate the company's 110th anniversary and pay homage to the Type 57 SC Atlantic by Jean Bugatti. The car, rumored to have been bought by world soccer star Cristiano Ronaldo, cost an estimated $18 million. Since it's the only one in the world, few people will ever be able to lay eyes on it in person. Until now, that is. The French region of Alsace is well-known for its Christmas markets, but the gatherings had to be canceled this year due to Covid-19.

Even the city of Molsheim where Bugatti is based had to call off its Christmas market at the Place de l'Hotel de Ville. In order to maintain the festive spirit, Bugatti decided to build a special exhibit next to Molsheim's decorated Christmas tree. Since last week, residents and visitors of the city have been able to view the Bugatti La Voiture Noire, locked up in a special glass box.

"I am very grateful to Bugatti for this wonderful gift to our city. Now all residents of Molsheim have the very special opportunity to admire this unique masterpiece, the 'La Voiture Noire,' of which Ettore Bugatti would certainly have been very proud," Laurent Furst, the Mayor of Molsheim announced at the inauguration of the glass container.

For those who are in the region but can't get over to Molsheim until after the holidays, there's no rush because The Black Car will remain in the city center until the end of March.

"The Bugatti brand originated here in Molsheim, the city in which Ettore Bugatti founded his brand and started to manufacture his own automobiles more than 110 years ago. Molsheim thus became the cradle of our success - a success that continues to this day," Christophe Piochon, Site Manager and Managing Director Production and Logistics explained. "Of course, nothing can replace the Molsheim Christmas market. However, it is important for us to bring joy to people from the region in these difficult times."