Bugatti is of course best known for building some of the fastest hypercars on earth like the Chiron. But lately, we've seen the hypercar maker branch out into other industries to sell more branded merchandise, resulting in some surprising partnerships.
A few months ago, Bugatti built a $300,000 pool table made of carbon fiber designed for luxury yachts. Bugatti also sells a high-end smartwatch with more than 1,000 individual parts. And now Bugatti is entering the male grooming industry. Yes, really. In partnership with Bugatti, GilletteLabs is launching a new Bugatti Special Edition of its award-winning Heated Razor that first launched in 2018.
The Bugatti Special Edition Heated Razor is finished in the same Bugatti Agile Bleu finish as the Chiron Pur Sport. The handle also features Bugatti's Macaron emblem and is made from premium-grade aluminum-zinc with a design inspired by the anodized aluminum and titanium materials applied to the Chiron Pur Sport's interior.
"Bugatti embodies passion for perfection, in addition to performance, revolutionary design, and unrivaled quality," said Wiebke Stahl, Managing Director at Bugatti International. "GilletteLabs shares these very same values. We are therefore delighted to be working with the world's leading company in the field of grooming. At Bugatti, we pride ourselves on providing the pinnacle of luxurious experiences in everything we do, staying true to our mantra: 'If comparable, it is no longer Bugatti.'"
The changes are purely cosmetic, so the Bugatti Edition retains all of the functionality of the standard Heated Razor. That means you get five blades and Flexdisc technology that follows the contours of your face. At the press of a button, a stainless steel bar can also warm up your face at temperatures of up to 122 degrees Fahrenheit.
The GilletteLabs Bugatti Special Edition Heated Razor set includes a Heated Razor, magnetic wireless charging dock, two blades refill, a co-branded cleaning cloth, and smart plug. Sales will start this month. Pricing for the Bugatti-branded razor blade hasn't been announced, but the standard starter kit costs $200.