The automaker is completely sold out through 2025.
Finding customers clearly isn't an issue for Bugatti, as CEO Mate Rimac told CNBC the automaker is sold out through 2025 and isn't showing any signs of slowing down.
"We don't see any slowdown at the moment, quite the opposite," Rimac said. "With Bugatti, we are sold out well into 2025. So even if the (recession) is a few years, we will come out even stronger out of it."
The Mistral is a perfect example, as all 99 units were sold out before the car was revealed to an audience at Monterey Car Week. Rimac says he was slightly surprised by how quickly the units were allocated.
"We wanted to give it a last hurrah," he said, referencing how the Mistral pays homage to unassisted internal combustion before Bugatti goes hybrid in 2027. "It's a celebration of that amazing engine that's so unique and the pinnacle of engine development that will probably never be surpassed."
As a reminder, the Mistral uses Bugatti's infamous 8.0-liter W16 engine with four turbos. This particular version of the engine is borrowed from the Chiron Super Sport 300+, producing 1,578 horsepower. That's a ton of power, but it falls short of Rimac's own Nevera electric supercar, which delivers 1,900 horsepower for $2.1 million.
Bugatti-Rimac also owns Rimac Technology, which supplies EV components to Aston Martin, Hyundai, and Porsche. Porsche and Hyundai both own a stake in the Bugatti-Rimac alliance.
While Bugatti focuses on multi-million vehicles that will rarely be driven, this arm of the business is focused on developing self-driving robotaxis that will help lower the need for more new cars on the road.
"The number one constraint is having enough materials and supply chain to convert the fleet that we have globally," Rimac explained. "I don't think the right way to do it is to convert one to one, like one combustion engine car for one electric car, because we are just using them for 3% of the time."
"The majority of people, they don't necessarily really want to own a car if there is a more convenient, safe option that gets you from point A to point B," Rimac added.
In our opinion, it's a bit odd to see a company that sells to customers with dozens of vehicles in their collection while also preaching to "normal folks" that they should share a taxi and not own a personal car. To be fair, Rimac is currently developing cylindrical batteries that will become more widely adopted within the automotive industry.
You may not be able to afford one of their products, but Rimac Technology's work will go a long way toward making future EVs more affordable to the masses.