Bugatti Opens First Japanese Showroom

Industry News / Comments

Just in time for the local homologation of the Chiron.

There's no brand on Earth quite like Bugatti. Whatever others may try in terms of performance or luxury, no manufacturer is able to combine the absolute pinnacle of each in one package like the Bugatti Chiron. The French automaker has just completed the 300th example of the hypercar after earlier announcing an extended maintenance plan, but it has never had a showroom in Japan, the home of some of the greatest sports cars ever. That has now changed, with Bugatti announcing the opening of its first showroom in Tokyo. This coincides with the Japanese authorities allowing the Chiron to be homologated for use on the road, so the timing couldn't be better.

Bugatti
Bugatti
Bugatti

Speaking of timing, the showroom opens today, the 16th of the 4th month, or 16/4, to reflect the Chiron's W16 quad-turbo engine. The showroom is one of the first in the world to feature Bugatti's new visual identity that sees the Bugatti name "presented in white typography against an anthracite background".

A Chiron is also visible through the window, and visits are by appointment only, on a one-to-one basis for "an intimate, discreet, and Covid-safe experience".

Customers will be able to configure a car on a tablet with the details of their configurations mirrored on screens mounted on the showroom wall.

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2016-2019 Bugatti Chiron Coupe Rear View Driving Bugatti
2016-2019 Bugatti Chiron Coupe Front View Driving Bugatti
2016-2019 Bugatti Chiron Coupe Front View Bugatti
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The showroom also offers soft-touch catalogs, luxurious leather swatches, and vibrant color samples to help customers envision their ideal Bugatti model.

Bugatti President Stephan Winkelmann says, "This move into the Japanese market is perfectly timed for us, as customers can now enjoy the legendary Chiron hyper sports on Japanese public roads. This new showroom site in Tokyo is a home away from home, and...will present our brand perfectly, not just to our Japanese customers, but also to a truly international clientele, thanks to the showroom's unique location within Tokyo's embassy quarter."

Servicing and repairs will also take place here, in the first Asian country that has certified the use of the Chiron. Expect to see some custom Bugatti models for wealthy Japanese clients over the next few years.

2016-2019 Bugatti Chiron Coupe Side View Bugatti
2016-2019 Bugatti Chiron Coupe Side View Bugatti
2016-2019 Bugatti Chiron Coupe Rear Angle View Bugatti

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2016-2019 Bugatti Chiron Coupe Side View
2016-2019 Bugatti Chiron Coupe Rear Angle View
2016-2019 Bugatti Chiron Coupe Front View
2016-2019 Bugatti Chiron Coupe Side View
2016-2019 Bugatti Chiron Coupe Rear View Driving
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