This is Bugatti's answer to Lamborghini's Polo Storico and Ferrari's Classiche restoration divisions.
Over the past few years, Bugatti has honored its heritage with a slew of special-edition models. The Bugatti La Voiture Noire was a modern-day, $18 million tribute to the iconic Type 57 SC Atlantic, while the Bugatti Centodieci is inspired by the EB110 from the 1990s. Now, Bugatti has a bold new plan to keep its historic supercars alive. At the Retromobile Motorshow in Paris, Bugatti announced its new "La Maison Pur Sang" (translation: "The Thoroughbred House") restoration program.
"Bugatti vehicles have always been special automobiles. Exceptional design, outstanding performance and the latest technology characterize each Bugatti," said Stephan Winkelmann, President of Bugatti. "In order to allow owners to experience and enjoy the outstanding technology flawlessly, we have decided to provide intensive support in our factory with the 'La Maison Pur Sang program."
Luigi Galli, a new specialist for Tradition and Certification at Bugatti, has been in charge of this program since September and will be the first point of contact for customers of historic Bugattis and Bugatti clubs.
According to Bugatti, the program will be rolled out gradually based on the certification of the authenticity of historic cars. Luigi Galli and a team of experts will determine a car's authenticity by researching historical documents, admission registers, photo documents and comparing certain component numbers. In the future, the program will expand to include the restoration of historic Bugatti models. Think of this as Bugatti's answer to Lamborghini's Polo Storico restoration division and Ferrari's Classiche program.
"Tradition and history are a great privilege, but also a great responsibility for us. We are always faced by it. We're conscious of our 110+ years of tradition and want to enable many of our historical vehicles to continue to drive perfectly on the road or to be in collections even after decades," Winkelmann commented.
"With 'La Maison Pur Sang' we offer an official framework for these automotive treasures. It is very important to protect and preserve Bugatti's tradition and heritage, as well as the existing knowledge of the brand."
Speaking of historic Bugattis, the influential Veyron celebrates its 15th birthday this year. Bugatti offers a loyalty program for the Veyron, which extends the guarantee. Bugatti is the only manufacturer to offer a warranty on its vehicles after more than twelve years. Bugatti Veyron owners will also be able to give the supercar a fresh new look thanks to reconfiguration and restoration, followed by recertification as part of the loyalty program and "La Maison Pur Sang."
Specially trained technicians in Molsheim will examine the car closely, recording every detail and restoring the Veyron to its former glory. The Bugatti Veyron Grand Sport is currently on display at the Retromobile Motorshow alongside other historic Bugatti models including the Type 35C and EB110 SS.