Buying a Bugatti is not like purchasing any other vehicle. It's more akin to membership of an ultra-exclusive club and the home office takes mighty good care of you. The latest example is Bugatti's newly announced Veyron customer service program. Called Loyalty Maintenance Program (LMP), it has been developed, in Bugatti's words, "to maintain the technical condition of the Veyron fleet in the marketplace at the highest level." Veyron owners are also used to expensive maintenance bills, but this new program will help reduce operating expenses.

In order to be eligible, however, owners must acquire a "Bugatti Certified" seal, which the automaker claims will help the cars increase in value in the years ahead. Certification involves checking everything from airbags to spark plugs; every detail, big and small, is examined. LMP is not exactly a one size fits all type of thing, but rather owners can choose from a variety of difference service packages that fit their requirements. For example, some Veyron owners drive their cars every day while others see their car as a work of art and prefer to sit and stare at it. Individualization is key. This program is also beneficial for those seeking to locate and buy a pre-owned Veyron, certified of course.

What has not changed is the round-the-clock worldwide technical support care. For whatever reason(s), Bugatti will send one of its "flying doctors" directly to your home for a service call. There are also 34 official Bugatti dealers and service partners at owners' disposal. "The combination of a confirmed vehicle history, the Bugatti Certified warranty and individual support by Bugatti Customer Service makes the difference for Veyron owners and is more than just a seal of approval," says Franco Utzeri, head of Bugatti certified and financial services. "We are committed to providing our customers with a 360° ownership experience that is unique in the automotive world."