It's also "perhaps the most demanding watchmaking project ever undertaken by Jacob & Co."
Bugatti has just revealed a bespoke build from its Sur Mesure customization program and used the opportunity to announce that customer deliveries of the spectacular Chiron Super Sport have commenced. At this level of wealth, the sky is the limit when it comes to options, and these extend beyond actual cars too, with more and more specialist timepieces with automotive tie-ins being released every year. A year ago, Bugatti revealed a smartwatch, but it's tourbillon chronographs that the wealthy truly appreciate, and Bugatti has satisfied these desires in the past too. However, as impressive as these wristwatches are, none compare to the latest Jacob & Co. collaboration with Bugatti that pays tribute to founder Ettore's son, Jean.
"Just as Jean Bugatti's automotive designs defied established trends, so does this eponymous timepiece," says Bugatti. "It is one of the most sophisticated timepieces to be released in recent years and enters a territory that Jacob & Co. has never explored. The Jean Bugatti may just be Jacob & Co.'s most demanding watchmaking project ever."
So what makes it so special? Well, it's made of 470 components, many of which are described as "delicate, wafer-thin" parts. Featuring a round case and round bezel, the Jean Bugatti is available in full-polished rose gold or white gold and includes short and elaborate lugs and mushroom pushers. As for the face, this shows off cursive numerals, blued hands, and a blue or cream-white dial.
The two openings you see at the bottom of the dial show off a pair of one-minute flying tourbillons, but how do you tell time with the 46-millimeter chronograph? Bugatti explains: "The Jean Bugatti tells the hours and minutes thanks to a pair of red, inward-pointing hands located on the dial's rim. The pair of short, blued hands anchored in the middle of the dial are the chronograph hands. The first, longer one stands for the chronograph's seconds units. The shorter denotes the chronograph's tens of seconds. When each one of those reaches the end of its course, it jumps backward, thus defining a double retrograde chronograph. The chronograph is powered and regulated autonomously with a separate barrel and a high-frequency regulating organ."
Clearly, calling this "just a watch" would be an extreme oversimplification and an insult to the outstanding design and craftsmanship that goes into making it. Naturally, the price is not for us peasants to discuss, but with a limited run of just 57 units, even most Bugatti owners will feel left out.