Take that, Apple.
If you're one of those people who inexplicably always seems to run late, a 300-mph Bugatti isn't a bad choice of car to make up some of that lost time. But perhaps a safer and more legal means of getting where you need to be promptly is to actually check the time.
Bugatti agrees and has just revealed a line of smartwatches developed together with VIITA Watches from Austria. As with cars such as the Chiron, these modern timepieces represent the absolute pinnacle of craftsmanship, materials, and technology, much in the way Rolls-Royce overengineers its luxury accessories. For the average Bugatti customer, this premium watch - handmade from more than 1,000 individual parts - is another way to let everyone else know that you've made it. Or maybe just to let them know that the board meeting is running 10 minutes late.
Each smartwatch model has been named after one of the brand's famous hypercars: the Bugatti Ceramique Edition One Pur Sport, Bugatti Ceramique Edition One Le Noire, and the Bugatti Ceramique Edition One Divo. It sounds just as extravagant as the RM 40-01 Automatic Tourbillon McLaren Speedtail watch inspired by - you guessed it - the McLaren Speedtail.
As expected, all of the technical features you can find in a high-end modern smartwatch are present like the ability to measure blood oxygen levels and even acceleration. The features embedded in the watches make provision for an astonishing number of sports - 90, to be exact. A special GPS sensor is also equipped which makes it convenient to record acceleration and lap times at the track. Training recommendations and a dual sensor for heart rate and heart rate variability are other highlights.
Being a watch intended for Bugatti customers, the attention to detail doesn't stop there. A tailored Bugatti strap in either rubber or titanium can be ordered. It also takes 20 days alone to manufacture the hand-finished ceramic bezels. Finally, despite the high-quality 390x390 pixel LED touchscreen, Bugatti promises a battery life of up to two weeks - many other smartwatches have to be charged every day or two.
Commenting on the partnership with VIITA Watches, Bugatti President Stephan Winkelmann said: "We only select partners who match Bugatti's benchmark levels of performance, high quality and design execution, with no room for compromise."
Available to back via Kickstarter, pledges for the Bugatti smartwatch begin at $1,097 and deliveries will start in October this year.