We found a secret in the files of the German trademark office.
There's no such thing as an "ordinary" Bugatti, but some of the company's creations are more special than others. Take La Voiture Noire (The Black Car) as an example; it was built as a one-off for $18 million as an homage to Jean Bugatti's (Ettore Bugatti's son) black Type 57 SC Atlantic. Naming a one-off after Jean's car is an excellent tribute, but an upcoming model may pay him an even more significant honor.
Bugatti recently filed for the name "Jean Bugatti" with the DPMA in Germany on July 29, 2021. It may seem odd for an automaker to trademark the name of its founder's son, but it's not if it will be attached to a future model. Unfortunately, the trademark filing doesn't give away any additional information.
This would not be the first time Bugatti has attached Jean's name to a vehicle. In addition to La Voiture Noire itself, the company also built a Jean Bugatti Veyron special edition that paid homage to The Black Car. That edition was based on the Veyron Grand Sport Vitesse, and included unique interior and exterior treatments. We could see a similar special edition for the Chiron, or perhaps another one-off like La Voiture Noire.
It's unclear which model this new car would be based on. One of the company's more recent additions like the 2021 Bugatti Chiron Pur Sport or Super Sport seems like a fine starting point. Either way, the car would be powered by Bugatti's legendary 8.4-liter quad-turbo W16 engine producing over 1,500 horsepower.
Bugatti often keeps special project close to the chest, so it may be a while before we see this new model in public. Since the trademark was filed in Germany, there's a very small chance Bugatti could show off the car next month at the 2021 Munich Auto Show. If not Munich, the 2022 Geneva Show in February seems like a great place for Bugatti to reveal a new model. As long as it isn't cancelled by wave x of Covid.