In recent years GM has been attempting to infuse new life into the Buick brand. Most notably recently with the absolutely gorgeous Wildcat 2+2 Coupe concept, but more importantly with the Buick Avenir sub-brand. The Avenir moniker is supposed to signify that a vehicle is the top of the line in Buick's portfolio. Recently, the brand said it would reach past the Enclave and Envision models it has been exclusive to until now, and now we're greeted with the following model to get the Avenir treatment: the Encore GX.

The Encore GX first reached our shores in 2020 and has done with only minor updates since then. For the 2024 model year, Buick is planning a mid-cycle refresh for the model, and with this refresh, it is slated to receive a range-topping Avenir trim.

Reports claim that the Encore GX Avenir will receive different styling cues, like a new premium grille and 18-inch multi-spoke alloy wheels on the exterior. On the inside, the vehicle will get upgraded leather along with much of the technology available on the current range-topping Essence trim, such as wireless charging, a premium Bose seven-speaker setup, adaptive cruise control, a rear camera mirror washer, Android Auto and Apple Carplay, and much more.

There was no mention of any alterations to the drivetrain. Most likely, it will continue to use the 1.3-liter turbo three-cylinder engine making 155 horsepower and 174 lb-ft of torque mated to either a CVT or nine-speed automatic transmission available in the other Encore GX models when specced with front- and all-wheel drive, respectively.

There's no mention of the price at this time, but the top Essence trim comes in at an MSRP of $30,500 for 2023, and we can expect the Avenir trim to come in a few thousand above this one. To put this in perspective, the Avenir trim on the Enclave comes in at $13,500 more than the base one. The Buick Encore GX is a solid car, and we expect the addition of the Avenir trim to only help bolster its appeal.

As for other Encore news, earlier this year, it was reported that the standard Encore and corporate cousin the Chevy Trax would be discontinued, but Chevrolet recently revealed an all-new Trax. Whether this will spawn a new Encore (non-GX) or not remains to be seen. Buick is reportedly considering introducing an electric crossover from China into the US segment to replace it. We already know GM has a lot of faith in the compact-SUV segment, so It would be good for the brand and necessary if it wants to achieve its all-electric future. Buick has a lot of potential and will surely be a brand to keep an eye on in the coming years.