Buick thinks so. In fact, Buick knows so.
Buick has just announced pricing for its new Cascada convertible—which is actually a re-badged Opel—and it’s pretty fair. A base model will run $33,990 and the Premium comes in at $36,990. Buick has been doing its best to shed its image as an automaker that only your grandparents and the Chinese love. Yes, cool concept cars and 24-hour test drives help, but you need to actually put something in the showroom! The Cascada is that something, and here’s what your money buys come next year.
Under the hood is a 1.6-liter turbo-four rated at 200 horsepower and mated to a six-speed automatic transmission. Standard features include: remote start, a 7-inch touchscreen, heated front seats and a heated steering wheel and 20-inch aluminum wheels with something called “bi-color finish.” For $3,000 more, the Premium Cascada comes with added safety features, including front and rear park assist (rear is standard), forward collision alert and lane departure warning. The wheels also come in “diamond graphic” bi-color finish. Buick specifically mentioned the Audi A3 Cabriolet when announcing the pricing of the Cascada, comparing the two side by side in its press release. So which convertible came out on top?
The Buick is cheaper and comes with more standard features but image means a lot as well, and we doubt a millennial or even a person in their thirties would opt for a Buick over an Audi. That being said at this price and with these standard features the Cascada is a great first effort, especially since the automaker hasn’t sold a convertible stateside in 25 years. It’s a little cooler than a Toyota Solara convertible—the official convertible of old people—which is basically all Buick can ask for.