Buick's Avenir Sub-Brand Is Already A Huge Hit

Sales

Turns out buyers love spending more for their Buick.

We hoped Buick would put the stunning Avenir Concept into production, but the American automaker decided instead to use the name to create a high-trim luxury sub-brand in the vein of GMC's Denali line. So far, the Avenir trim has been applied to the LaCrosse sedan and Enclave SUV, and we'll give you three guesses which one is selling better so far. According to Automotive News, one in every four Enclaves sold is an Avenir, and dealers are struggling to keep up with demand.

Sales of the Enclave increased by 15% in the first half of 2018, and the average transaction price went up by around $5,000. This is a win-win for Buick, as shoppers are buying more Enclave models and at a higher price. After only a year of sales, Buick has already invested to increase Avenir trim production to keep up with demand. Jace Stokes, manager of product marketing for the Enclave, says the company is now planning for "Avenir 2.0," with even more differentiation in terms of styling and technology.

You Might Also Like
40 Years Of Toyota Supra – Part 3: The Revival Of Supra
40 Years Of Toyota Supra – Part 3: The Revival Of Supra
Let's Talk About The Nurburgring Lap Time Obsession
Let's Talk About The Nurburgring Lap Time Obsession

The Avenir costs $13,500 more than the base model Enclave, and is the only trim level with the optional $2,095 technology package, which includes adaptive cruise control and a real-time dampening suspension. Buick says that 80% of Enclave Avenir models are sold with the technology package, which amounts to even more profit for the company. The sky is the limit for the Avenir sub-brand. Given that Buick has already affixed the name to the LaCrosse sedan as well, we could eventually see an Avenir version of every model in the lineup.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

Hennessey Heritage Edition Ford Truck Makes More Power Than Anything You’ve Got

This crazy beast is even more powerful than the Ford GT.

Ford Imagines A Future With No Traffic Lights

Stopping at junctions could be a thing of the past in the future.

One-Off Ferrari 330GT Speciale Is A 50-Year-Old Dream Come True

This stunning coachbuilding project is a tribute to legendary Italian designer Giovanni Michelotti.

What's Hot

Related Cars

Starting MSRP
$39,995

Related Reviews

2017 Buick Enclave SUV Review
Buick Enclave SUV
0
2017 Buick Enclave SUV Review
2018 Buick Enclave Review
Model Overview
0
2018 Buick Enclave Review