At 199.7 inches long and 68.7 inches high, the Maverick is Ford's smallest pickup yet, slotting below the Ranger. It's also the most affordable, with a starting price of $19,995 before destination. Once you start adding accessories, you can expect to pay around $36,000 for a fully-loaded hybrid First Edition and around $40,000 for an EcoBoost First Edition with all the options ticked.
Using Ford's Integrated Tether System (FITS) tucked behind the center console and in the underseat storage bin, owners can easily install a wide range of accessories. However, this seemingly simple solution is more innovative than you might think.
On Twitter, Ford's North American Product Communications Manager Mike Levine revealed that owners will be able to 3D-print their own accessories that can be installed inside the Maverick. Ford already offers an accessories package that includes cupholders, a storage or trash bin, a cord organizer, a double hook to hang bags, and under-seat storage dividers.
More accessories are in development, but Ford will also make the slot geometry of the FITS system open-source, allowing owners to design, create and print their own custom 3D accessories that can be stored under the rear seats. It's a novel idea that offers unprecedented levels of personalization and helps set the Maverick apart - we're intrigued to see what the community cooks up.
It will also be interesting to see if Ford adds the FITS system to other models in the future. Deliveries for the Ford Maverick begin this fall, so there's still time to start designing your own bespoke accessories for the compact pickup.
Even without any extra accessories, the Ford Maverick is generously equipped with a standard 8-inch touchscreen, Apple CarPlay and Android Auto, and Ford's Co-Pilot 360 safety suite, which includes a pre-collision assist with automatic emergency braking and automatic high beams. Under the hood, the base front-wheel drive Maverick uses a 2.5-liter four-cylinder hybrid rated at 191 hp and 155 lb-ft of torque, while higher trims feature Ford's 2.0-liter EcoBoost engine that produces 250 hp and 277 lb-ft of torque.