And you can win one for yourself this weekend.
Nascar fans are plenty used to seeing the name Busch on their favorite cars. Aside from racing brothers Kurt and Kyle Busch (both Cup winners), the beer brand has been sponsoring drivers, their cars, and their teams for some 40 years now. It even had the naming rights for the second-tier series (now named for Xfinity) for over two decades. But this time, it's not turning a stock car into a rolling billboard for the brand. It's turning the car into beer cans. And if you play your cards right, you could score one for yourself.
As part of a special promotion, Busch has taken the sheet metal and carbon-fiber (yes, carbon-fiber) bodywork off of Kevin Harvick's 2008 #4 Ford Fusion and transformed it into a series of 40 collector cans. And as you can see from the video, it wasn't a simple job.
Anheuser-Busch commissioned specialists Dan and Jared Factioned to undertake the task. And though you might think the carbon fiber was the harder material to work with, the designers say otherwise: reforming the battle-damaged metal panels into cans, while keeping the vinyl wrap in place, proved more challenging.
The carbon they had stripped of its resin by an outside contractor and turned the fibers into the lower halves of the cans. However much talent and effort went into it, though, the results look pretty cool.
Want one for yourself? Then you'll want to tune in to Fox's broadcast of the Daytona 500 this coming Sunday and tweet out your answers to the trivia questions. Just don't get your hopes up too much, because with millions sure to be watching the race and only 40 cans to be awarded, your chances look pretty slim.