Buy a Buick or GMC Today or Tomorrow; Get Money Back if it Snows (a Lot) on Christmas!

Promotion

Six inches of snow and your money back.

Forget Black Friday, this Chicago car dealership is running a “White Friday” promotion, giving buyers the chance to get a free Buick or GMC. Anyone who walks into Bill Kay Buick GMC dealership today or tomorrow (November 28 or 29), and purchases a new Buick or GMC will get their money back if more than six inches of snow falls on Christmas day. The Downers Grover company is anticipating around $1 million of sales on Black Friday; the unusual promotion is being backed by its insurance company.

Before you rush out to take part, however, be warned that meteorologists predict the Chicago area has no more than 50% chance of snow on Christmas and that since 1958, the most it has snowed on Xmas Day is 2.5 inches.

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