Bronco

Make
Ford
Segment
SUV

If you want one of the finest restomod sports cars in the world, you look at Singer for one of its Porsches. If you want the finest restomod SUVs in the world, the first thing you do is give Jonathan Ward at Icon a call. Like with Singer, your checkbook is going to take a good hard spanking from an Icon vehicle but, in return, you'll get something incredibly special.

Unfortunately for those of us with more modest incomes, Icon vehicles don't depreciate much so we're just going to have to fawn over this one that's up for auction right now on Bring a Trailer. In name, it's a 1974 Ford Bronco but, in reality, it's an exquisite re-imagining of the classic SUV that was completed in 2015.

Modern engineering underpins Icon builds, and there's not much actual Ford Bronco left under the bodywork. The build starts with an Art Morrison chassis and works out from there. Under the hood is a Ford 5.0-liter Coyote V8 for modern reliability and power, and that's matched up with a Ford AOD four-speed automatic transmission and an Atlas II twin-stick transfer case.

The chassis is then equipped with Dana axles, ARB locking differentials, Fox Racing shocks, a Wilwood based brake system, and if you still manage to get stuck, a Warn winch on the front that's integrated into the black Icon bull-bar bumper.

That's a list of equipment, but what separates Icon builds from others is the level of care, attention to detail, and obsessive engineering that goes into the vehicles as well as the overall style. The exterior here is finished in Stone grey metallic and the stainless door handles and side mirrors are CNC-machined, as is the aluminum front grille. The interior has all kinds of custom goodness, and is finished with American bison leather upholstery.

Adding to the goodness here is that the 1974 Ford Bronco Icon Coyote is on its second owner and was "refreshed" in 2019 with an infotainment and sound system upgrade, new paint and a fresh headliner, and hydroboost and brake assist added to the brake system. The bad news is that, at the time of writing, the auction has nine days to go and bidding is at $100,000 already.