Buyers Are Spending Big On Ford Super Duty Trucks

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The November figures are in and they're mighty impressive.

The 2023 Ford Super Duty smashed a sales record in November after racking up 52,000 orders in just five days beginning on October 27, the day order books opened (earlier than expected) for the new model year. The Dearborn automaker has now reported that November's tally triples what was accomplished in the last days of October. Last month's grand total came to 151,870 units - that's an additional 99,229 orders, and the sales momentum hasn't stopped.

"The demand is just insane," said Todd Dunn, president of UAW Local 862, told the Detroit Free Press. His members build the trucks at Ford's Louisville, Kentucky Truck Plant. "A lot of people love those vehicles for farms, hauling. It's a beast." All the more impressive, these numbers are not reservations but rather actual orders placed at Ford dealerships.

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"We've never had this kind of activity," said Ford sales analyst Erich Merkle. "It's like taking your food truck to a site and thinking you'll be there all day, but you're done after 15 minutes." The Ford F-150 has long been the automaker's best-seller and is expected to continue to outpace Super Duty sales, but the latter costs more, starting off at $43,970 (not including destination fees), and it's not unusual for buyers to pile up the options for totals surpassing $90,000. The orders Ford has taken since late October represent five to six months of production.

The automaker says it is adjusting its production schedule at the plant to get customers their Super Duty trucks as soon as possible. Along with Kentucky, Super Duty trucks are also assembled at the Ohio Assembly Plant in Avon Lake.

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Unlike the F-150, however, Ford has no plans to fully electrify the Super Duty trucks anytime soon, and that's just fine with buyers. They're attracted to the Super Duty's wide range of capabilities thanks to combustion power. Some of these include class-leading power figures and up to a 40,000-pound towing capacity.

November was an excellent sales month for Ford trucks in general. The Blue Oval reports it sold 2,062 units of the F-150 Lightning and 7,457 Mavericks, up from 2,582 the November prior. The Ranger, meanwhile, experienced a nearly 69% sales drop compared to the same time last year, but a completely redesigned model is just around the corner.

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Source Credits: Detroit Free Press

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