Maybe Porsche was on to something with Paint-To-Sample...
At least as far as offering wild colors go, Porsche is the current undisputed king. Outside of truly exotic automakers like Lamborghini and Ferrari, the German brand is one of the few places you can truly get any color you want. Now, new studies show that ordering a Porsche 911 (or any car) in a slightly more interesting color could help preserve your resale value.
As it turns out, your run-of-the-mill colors like gray, black, silver, and white don't do much to help your car's resale value. Thankfully, they won't necessarily hurt it either. Instead, colors like yellow, orange, and purple can help soften the blows landed by depreciation. Or, you could order a car that has all of the colors on it.
A study conducted by iSeeCars has found that yellow, orange, and purple cars can help curb depreciation. That's especially true of yellow, which sees on average, 70% less depreciation than the average car. Despite that, yellow is far from a popular choice for consumers. Part of that is down to a simple fact. Cool colors come on cool cars. You're not going to see a yellow Toyota Camry any time soon.
Still, some brands are starting to change that, bringing interesting colors to high-volume cars. The Volkswagen GTI can be ordered in any number of interesting colors, including yellow. The 4Runner offers a similarly interesting array of colors as well.
The study also found that so many consumers buy greyscale cars because they assume future buyers will prefer a neutral color. It's a cyclical trap that contributes to the mass of greyscale cars on the road today. The inverse is true for offbeat colors like yellow. Because you don't see those colors often, people are willing to pay a premium for more interesting colors in the used car market.
That said, simply buying a car with some wild paint won't always save you. Both gold and brown are far from common colors but depreciate more than even the greyscale colors. A lot of that is down to polarization. Some may like it, and some may not. People pay ridiculous money for a Phoenix Yellow E46 M3 but your average Joe may think it looks like hot garbage. The same can be said for brown and bronze hues.
This theory also holds true across different segments, which shows it's not just the people buying six-figure 911s that want a unique color. Sedans, trucks, and SUVs can all benefit from a more interesting color. For a full breakdown, see the gallery below. And next time you go to buy a car, go get The Good Color.