Caddy Expansion Plans Target Full Showroom Offerings

Starting with two new models in the next two years.

Cadillac’s newly introduced ATS will be joined shortlyby the ATS Coupe and Escalade, making their European debut in Geneva. But according to Cadillac execs, these models mark the start of an onslaughtof new models, geared at offering a “full showroom for our consumers anddealers”. In addition to redesigned models, Cadillac will add two entirely newcars to its lineup in the next 18-30 months, including a Buick Encore-sizedcrossover and its new rear-wheel drive flagship sedan.

According to sources, the company is looking into additionalmodels- like a larger crossover SUV. In all, the company says it has morevehicles under development than at any time in GM history. However, Caddy stilldoesn't plan to compete, range-wise, with the numerous offerings by Germancompetitors like Mercedes-Benz, which has 13 nameplates and 65 modelsin model year 2014. America’s luxury automaker plans to compete with a total ofnine nameplates by the end of the decade, topped by the flagship $100,000-plusRWD sedan that will take on the likes of Mercedes S Class, BMW 7-Series andAudi A8.

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