Caddy's Escalade May Breed Family of its Own

Cadillac’s strong belief in the brand may carry over to additional crossover models.

Senior management at Cadillac is so confident in thestrength of the Escalade brand, they say the name may be expanded to coveradditional future models. The moniker has been used for years for Caddy’supscale twins of the Chevy Tahoe (Escalade), Suburban (Escalade ESV) and Avalanche(Escalade EXT). But now, the company’s senior vice president has told AutoGuide that the name would be used to cover additional future models as well.

Leaning on the success of the Cadillac SRX crossover, theEscalade brand may reach farther to cover Cadillac’s planned parenthood of afamily of crossovers. These include an Audi Q3 and Mercedes-Benz GLA-fightingentry level model, and a larger crossover that should launch in 2016. Thelatter will share its platform with next-generation Chevrolet Traverse andBuick Enclave and compete against other three-row luxury models like theAcura MDX. Cadillac's Senior Vice President Bob Ferguson said: "Ijust think the Escalade is a strong brand within Cadillac, and I think we shouldexploit that.”

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