Popular Tags Cars

Cadillac Buyers are Paying German-Dollar for their CTSs

Luxury / 158 Comments

Spending as much as 5 Series and E-Class buyers.

For the first time in recent history, Cadillac buyers were willing to spend as much for their 2014 CTS luxury sedans as other buyers paid for their Mercedes-Benz E-Class and BMW 5 Series. In 2013, the average CTS sold for less than $44,000 – $16,000 less than its German rivals. This year, the average Caddy CTS went for $54,571, while BMW 5 Series sedans brought in $56,284 and E-Classes earned Mercedes an average of $55,788 per unit.

Cadillac's new-for-2014 CTS seems to have given buyers reason enough to spend German-dollar on Detroit output. In addition, the new model's larger selection of engines and improved options allowed dealers to draw a wider crowd, and to charge up to $73,000 for a fully-loaded CTS. Meanwhile, Cadillac's sales numbers are still lagging behind, with the E-Class leading the segment and BMW still 27 percent ahead of the CTS.

You Might Also Like
Best Reveals From 2019 Frankfurt Auto Show
Best Reveals From 2019 Frankfurt Auto Show
Greatest 4-Cylinder Engines Of All Time
Greatest 4-Cylinder Engines Of All Time

Gallery

7
Photos