Cadillac Celestiq EV Price Will Match Rolls-Royce And Bentley

Luxury / Comments

The brand is looking to occupy space in a segment dominated by Bentley and Rolls-Royce.

The new Cadillac Escalade-V is a massively impressive machine. Under the large hood lives a supercharged 6.2-liter V8 with 682 horsepower and 653 lb-ft of torque, allowing the full-size SUV to hit 60 mph in 4.4 seconds. You'll certainly pay for the privilege of owning one - at $150,000, the Escalade-V will hold the title of the most expensive Caddy to ever grace American roads.

That is, at least, until the all-electric Celestiq arrives. We knew the range-topper would command a pretty penny, but we didn't anticipate it would cost twice as much as the current king of Cadillacs. Yes, the Celestiq will be priced at around $300,000.

Company insiders shared the eye-watering figure with The Wall Street Journal, adding that optional extras could see the price increase dramatically. Insiders have already said the Celestiq will rival Bentley and Rolls-Royce in terms of customization, but it seems the vehicle itself is aimed at the Ghost and Flying Spur squad.

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Aside from some intriguing exterior teasers, we're yet to get a good look at the Celestiq as a whole. It's shaping up to be a supremely elegant motorcar; GM's Mark Reuss has described it as the marque's future flagship and said it "signifies a new, resurgent era for the brand." This will be Cadillac's second modern-day EV after the hugely-popular Lyriq.

Even though the all-American luxury brand has said the Celestiq will be a hand-crafted vehicle built in limited numbers, it will be tough for Cadillac to infiltrate the ultra-luxury segment. While the company's image is strong (thanks mostly to the Escalade) even Mercedes-Benz has struggled to play in the big leagues. The Maybach 57/62 was a massive flop and Cadillac would do well to remember what it's up against.

The Rolls-Royce Ghost, for example, retails for around $350,000. The Celestiq will have to be an extraordinary car if Detroit hopes to sway people from Goodwood and Crewe.

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Judging by the interior teasers we've seen so far, the Celestiq will have an extraordinary cabin. A tarted-up CT6 it is not; the plush innards look very inviting and have a level of detail we've not yet seen on a Cadillac. The detailing on the leather, for example, is gorgeous and wouldn't look out of place in a Bentley or a Mercedes-Maybach.

The advent of a battery-powered luxury sedan could be the much-needed shot in the arm Cadillac so sorely needs. Scott Allen, the owner of an LA-based Cadillac dealership, told The Wall Street Journal that a halo car will help drum up interest in the brand.

"Cadillac needs that bling to show people, 'This is what we can do,'" he added.

Whether there's a market for a $300,000 electric sedan remains to be seen but, if Cadillac can introduce the Celestiq quick enough, it will be the first to market with an ultra-luxury EV. For GM's sake, we certainly hope the automaker can steal sales away from the established players.

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Source Credits: The Wall Street Journal

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