Report

Cadillac Considering Smaller Premium Model

As it works to expand its global presence, Cadillac realizes it needs a smaller model than the new ATS as well as diesel engines.

The new Cadillac ATS has so far been a huge success for the American automaker, holding its own against European benchmarks like the BMW 3 Series and Audi A4. In other words, Cadillac did its homework extremely well. Although it’s helping to increase sales in both the US and China - a vital expansion market for GM - Cadillac has realized that the ATS is actually still a bit too large for total global appeal. So where’s it underperforming?

Europe, partly because streets there are narrower and buyers view models like the Audi A3 as a more viable premium choice. In addition, Cadillac realizes it must add a diesel powertrain lineup if it ever wants to truly attract Europeans away from more traditional luxury brands. A smaller Cadillac sport sedan could also play well in China where luxury car sales are red hot at the moment. A new CTS is on its way, the front-drive XTS is continuing its global roll-out, and a new rear-drive large sedan is also planned. But if Cadillac wants to dice it with the Europeans at home and abroad, it's also going to need something smaller.

Related Cars

Starting MSRP
$34,900

Read Next

SEE MORE ARTICLES
Cadillac ATS Sedan
Starting MSRP
$34,900
SEE PRICE AND SPECS