Cadillac Denies It Is Planning To Rebadge A Chevy (Again)


Days of Cimarron horror returning?

Back in 1981, the idiots running GM at the time figured they could take the Chevrolet Cavalier and rebadge it as a Cadillac. Same car. Only with leather seats. Oh, and it cost nearly double. That was the Cadillac Cimarron. Or, as Cadillac liked to call it, "Cimarron, by Cadillac." It was an embarrassment for Cadillac, to say the least, but fortunately today’s Cadillac wouldn’t dare make that same mistake again. Or would they? Here’s what we know:

GM Inside News first reported that Cadillac is considering a new model that’d be built on the same front-wheel-drive platform as the Chevrolet Cruze, which is essentially today’s Cavalier, only it doesn’t suck. But still, an entry-level Cadillac based on the Cruze? The source further claimed that the Cruze’s turbocharged 1.4-liter four-cylinder would be replaced by a turbo 1.5-liter instead, and that the 2.0-liter turbo four would be reserved for higher end trims only. But how much would this supposed Cadillac cost? A $6,000 to $9,000 premium over the Cruze. Autoblog then reached out to Cadillac for comment because, well, the world was owed an explanation. Here’s Cadillac’s response:

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“The post speculating on a future Cadillac model derived from the Chevrolet Cruze is completely false.” Ok, so there’s that, but we honestly wouldn’t be surprised to learn that the Cruze’s Delta platform could one day be heavily modified for a future entry-level Caddie that would have literally nothing in common with the Cruze, except for the altered platform. Just one tip: don’t even consider the Cimarron name. Don’t relive the shame, Cadillac.

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