New Cadillac CT5 Livery Inspired By God Of War

Nov. 08, 2022 3:03 PM ET by Nikesh Kooverjee Special Editions / 3 Comments

The special model has been put together to celebrate the launch of the upcoming God of War title.

The Cadillac CT5 has entered into a brand partnership with the upcoming PlayStation game God of War: Ragnarok in China and we can't really figure out how the two products match up. The PlayStation 5 game bases itself loosely on Greek and Norse mythology, whereas the American full-size sedan has nothing to do with Nordic or Scandinavian history.

Regardless, we can't deny that this CT5 fits the Kratos theme very comfortably, as it adopts the main character's iconic white and red scheme well over its body panels. There's no doubt it is a gaudy representation of the luxury sedan, but it will surely turn a good few heads over in its domestic market.

Cadillac China has not revealed any details about this special edition model's market release including how many units will be assembled, but we do know that it intends to strengthen its collaboration with the game franchise by contributing 120 1:18 model cars for a special edition box which will be joined by a copy of the game, a key ring, a themed PS5 controller, and a custom double wolf nameplate.

The CT5 is sold in China with GM's turbocharged 2.0-liter inline four-cylinder engine mated to a 10-speed automatic transmission responsible for sending 237 horsepower and 258 lb-ft of torque to the rear wheels. All models in the region come standard with magnetic adaptive suspension, a mechanical rear limited-slip differential, a Brembo braking system, and Michelin Pilot Sport 4S tires.

For those not aware, the CT5 is assembled in Jinqiao, Shanghai, as part of GM's joint venture with SAIC. This market has proven somewhat successful for the historic American brand, particularly with its crossover demand. This CT5 project is somewhat of a logical synergy between the two franchises because gaming is a huge part of the Chinese economy and is currently valued at $56 billion. If you're looking to attract a younger Chinese customer base, gaming is a sure way to go about it.

This is a strategy that many manufacturers domestic to the market have also experimented with, although not with such a strong brand collaboration. It's not exactly a new phenomenon as well as some may recall Hummer's collaboration with the Call of Duty franchise. Toyota also recently tied itself into the recently released Gran Turismo 7 with a special edition Yaris for the Japanese market.

New Cadillac CT5 Livery Inspired By God Of War

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New Cadillac CT5 Livery Inspired By God Of War

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