Cadillac ELR Takes Priority Over the Volt

The new Cadillac ELR will be given the latest technological updates from GM's electric car program before the Chevy Volt.

The Chevrolet Volt costs about $40,000 before a federal tax credit, which brings that price down to just over $32k. It's not a horrible price to pay for a state-of-the-art plug-in hybrid, but at the end of the day it's still just a Chevy and not a luxury automobile. GM hopes its luxurious and altogether more appealing new Cadillac ELR will justify a higher price tag, and aims to separate it from the Volt with which it shares its technonogy.

A new report from Ward's Auto states that Cadillac's chief engineer, Chris Tomason, has made clear that future advancements of GM's range-extending technology will be implemented on the ELR first, not the Volt. Tomason made this quite explicit by stating that "Part of being a luxury brand is exclusivity, so that means advances aren't going to the Volt." Also unlike the Volt, the ELR will debut on a national level, whereas the Chevy was rolled out one region at a time. Tomason didn't give an exact ELR production number, and pricing has yet to be finalized, but we're expecting something in the neighborhood of $55-60k before incentives.

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