Cadillac Hopes To Revive ATS And CTS Sales With Black Chrome

Now do you want one?

In an apparent attempt to help Cadillac salespeople get more ATS and CTS models off the showroom floor, the carmaker has introduced a new cosmetic package dubbed “Black Chrome.” Offered on the CTS sedan and ATS sedan and coupe, the upgrades add some visual flair in the form of black chrome accents on the upper and low grilles and 18-inch alloys finished in “After Midnight” paint, while the ATS models also get treated to a blacked-out rear fascia and gloss black side window moldings.

Limited to the 2.0T and 3.6-liter cars, the Black Chrome is offered exclusively on cars finished in Black Raven, Phantom Gray Metallic, Red Obsession Tintcoat and Crystal White Tricoat. Prices range from $595 for the ATS Coupe and $795 for the ATS sedan, to $1095 for the CTS (Premium and Performance trims) and $1295 for the CTS Luxury. A similar strategy was applied to the high-performance CTS-V and ATS-V models last year with a special “Crystal White Frost” limited-run edition. Do you think the Black Chrome package will work for the stock coupe and sedan?

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