Cadillac Is Already Discounting The CT5

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That was fast.

The Cadillac CT5 is brand-new, and freshly hitting dealerships right now. It stands as the replacement for the Cadillac CTS mid-size sedan, which spanned three generations. The new CT5 introduces sharper styling, an enhanced feature set including the semi-autonomous Cadillac Super Cruise system, and superior driving dynamics stemming from its use of GM's new A2 platform.

Yet GM has already taken to discounting the brand new luxury car, offering a $1,000 cash allowance on all 2020 Cadillac CT5 model purchases nationwide. excluding cars bought with special financing. That allowance excludes leases, too. Although Cadillac's current national offer is $359 per month for 39 months for qualified lessees, with $3,009 due at signing - hardly unreasonable for a brand new luxury car.

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Cadillac
Cadillac

This all doesn't necessarily mean that Cadillac needs any help selling the new CT5; General Motors has switched from providing sales figures monthly to quarterly, so we won't know for some time how the CT5 is performing in the showroom. Cadillac sold just 43 units of the sedan in the US last year, but that's hardly representative of how in-demand the car is as production was just getting started.

More than that, the Cadillac CT5's arrival was delayed substantially by last year's 40-day UAW union strike - the same one that pushed back the start of production on the all-new 2020 Chevrolet Corvette. That meant that the first few examples of the CT5 didn't start shipping until after Christmas.

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Cadillac

Time will tell how Cadillac's decision not to offer the CT5 in two-door coupe or five-door wagon configuration will impact sales, although if we had to guess, we'd say those body styles probably had a fairly low take rate on the CTS.

Thankfully, though, Cadillac will sell sporty V-Performance CT5 models, starting with the 360-horsepower CT5-V, and later picking up an even higher-output V-badged model, which could be called "Blackwing". Those, too, will likely represent a slim minority of sales, but we're happy Cadillac is sticking with the V-Performance brand anyway.

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Cadillac

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