The brand's transformation is underway.
Most of the recent attention on Cadillac has been for a certain pair of all-powerful hot rod-like sedans, the CT4-V Blackwing and CT5-V Blackwing. However, neither represents the future of General Motor's luxury brand, but rather all-electric models like the 2023 Cadillac Lyriq. Little has been done to hide the Lyriq's overall design direction thanks to a concept version that looks to be about 90 percent production-ready and two Super Bowl commercials starring Will Ferrell and Timothee Chalemet.
And now, Cadillac's vice president of North America Sales, Service, and Marketing, Mahmoud S., has revealed an image of a Lyriq prototype covered in fairly light camouflage road testing on LinkedIn.
"Today I'm excited to share an important milestone in Cadillac's journey to an all-electric future. Pre-production testing for LYRIQ, the brand's first all-electric luxury SUV, is underway at General Motors' testing facilities in Michigan," the post reads. "LYRIQ is setting the standard for the future of Cadillac and I can't wait to share even more exciting news soon."
If all continues to go to plan, Lyriq production at GM's Spring Hill Assembly facility in Tennessee will get underway sometime in the first quarter of next year, meaning deliveries could begin as soon as spring 2022. We still don't know who much it'll cost, though President of GM North America, Steve Carlisle, already confirmed a starting price of less than $60,000.
This is important because one of its main rivals, the Tesla Model Y, begins closer to $50,000. Another competitor, the Audi Q4 e-tron, will debut next week and is expected to be priced from around $50k as well.
Like the GMC Hummer EV, the Lyriq will utilize GM's next-generation Ultium batteries. GM is chasing a cost-per-energy ratio of $100 per kilowatt-hour, the level believed EVs will achieve price parity with internal combustion-engined cars. The Lyriq will also offer around 300 miles of range and 150 kW fast charging. Both RWD and AWD versions will be offered, as well as an optional 19-kW, Level 2 home charger.
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