Tesla is pulling ahead, but Cadillac is ready to strike back.
It may not have the same public awareness as Tesla's Autopilot, but Cadillac's Super Cruise is one of (if not the) best semi-autonomous driving system(s) on the market. And after Cadillac promised Super Cruise would be coming to more models than just the CT6, the American automaker has kept its word with the reveal of the new CT5.
Along with a new Super Cruise-enabled model, General Motors is also working on improvements to its semi-autonomous driving technology. In an interview with The Verge, Cadillac promised it is currently working on major updates to Super Cruise.
"The system that we have today, we continue to upgrade,” said Brandon Vivian, executive chief engineer at Cadillac. "We have over-the-air reflash capability and you’ll continue to see us add features and capabilities to Super Cruise going forward.” Vivian didn't say specifically what these additional features and capabilities will be but GM is likely paying close attention to Tesla's latest announcements.
Tesla recently added the ability to navigate on and off ramps and promises the ability to stop at lights and signs in the near future, though Tesla CEO Elon Musk has overpromised features in the past.
Mike Bride, the chief engineer for the CT5, wouldn't comment directly on what Tesla has introduced recently but said, "We want to innovate. So we need to make sure that as the competitors step up their game, we’re doing the same. We’re not going to share all the details right now but there are enhanced capabilities on their way.”
Super Cruise is already one of the best systems on the market because it enables hands-free driving, so long as the driver is still paying attention to the road. GM has taken a cautious approach to not to overpromise and underdeliver, as Tesla has done, so Super Cruise doesn't receive the same amount of attention from consumers and media. Although it may seem like Tesla has the upper hand at the moment, we think GM's patience with announcing Super Cruise updates will pay off in the long term.