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Cadillac Wants to Change its Logo

Since Cadillac no longer appeals to just old people, it's now time to update and simplify its classic laurel and wreath emblem.

For the first time in over a decade, Cadillac is reportedly making plans to update its famous logo. Since the brand was first founded way back in the early 20th century, there have been regular updates about every decade or so, and the classic laurel wreath design has remained in place for the majority of time. That’s all about to end as Cadillac is now working on a fresh design logo design that could be revealed on a new concept car as early as next month's Pebble Beach Concours d’Elegance.

The redesigned logo, however, won’t appear on production cars before 2015, and Cadillac sources claim that plan could still change. So why exactly is Cadillac redesigning its famous emblem? Simple: it’s old and out of date. A Cadillac rep stated that "Every time it was tested, the reaction was almost universally negative. The wreath is seen as outdated and absolute." Cadillac has been aiming its entire strategy towards younger buyers in recent years, and the last time the emblem was updated was back in 1999. Basically, Cadillac wants a simpler logo that’ll be easier for stylists to incorporate into the cars’ designs.

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