Toyota is set to end a difficult year on a high.
Toyota has weathered the storm of a challenging year as well as pretty much any other automaker out there. As far back as June, Toyota was bullish about remaining profitable this year, with the same goal of producing three million vehicles in Japan. It seems like this was more than a pipe dream, as the marque reported a year-on-year increase in global sales in September, an achievement that it has now repeated in October.
Once again, strong sales in the China and North American markets have helped the company maintain momentum, with global sales in October jumping by around eight percent year-on-year.
Although individual model sales for October have not yet been reported, Toyota highlighted strong sales of the Camry and RAV4 in the US market in October, along with a positive performance from its luxury arm, Lexus. While SUVs continue to sell well, the Camry sedan is still hugely popular, proving that Toyota was wise not to follow other brands like Ford in eliminating sedans from its lineup.
In October, Toyota's global sales totaled 927,623 units, although this number does include the Daihatsu and Hino brands as well. Outside of Japan, the marque moved 718,888 units. Toyota's worldwide production reached 979,232 units, with 845,107 of those being Toyota models. The latter figure represents an increase of nine percent year-on-year.
All that being said, year-to-date sales (January - October 2020) for Toyota is still down 14.6 percent. However, global sales were down by 17 percent for Toyota at the end of September, so things are clearly moving in the right direction.
It's no surprise that the RAV4 continues to be a hit for Toyota, with the arrival this year of the high-performance RAV4 Prime plug-in hybrid - in fact, it's our favorite RAV4 model of all. A range of improvements has been introduced for the Camry for the 2021 model year, which should see this popular sedan through another year. Against all odds, Toyota looks likely to end 2020 on a high.