Reveal

Can China Take Over Europe With This Simple New SUV?

After 50 years, Borgward is back and this is what it has to offer.

Decades after its bankruptcy in 1961, German automaker Borgward has returned to life and will begin its ascent to becoming "one of the top players in the automotive industry." Far from the company that was known as BMW's greatest rival, the new Borgward is still German, but is backed by Chinese money and intends to focus both on the Asian and the European markets. Its first car, the BX7, has just been presented at the Frankfurt Motor Show. Will it really help this unknown firm take over the world? Maybe, if the world is China.

Powered by a 2.0-liter four-cylinder turbocharged engine, the BX7 will produce 221 hp. Later, a hybrid variant will offer 296 horses and an electric-only range of 34 miles. The BX7 features a somewhat awkward exterior design that would look right at home at the Shanghai Motor Show, but presenting it in Frankfurt certainly took some balls on behalf of the company. The trade-off? This SUV will be sold at €26,000 (under $30,000), which should make it somewhat more attractive than its European competitors. The BX7 will be followed by a second production model to be revealed at next year's Geneva Motor Show. The company hopes to reach 800,000 car sales by 2020 and 1.6 million units delivered by 2025.

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