With the launch of the Aston Martin DBX, the British luxury brand is hoping for an upward turn of fortunes that could be further aided by the investment of Canadian billionaire Lawrence Stroll. Owner of the most valuable collection of classic Ferraris in the world, Stroll made his money investing in brands that include Pierre Cardin, Ralph Lauren, Tommy Hilfiger, Asprey and Garrard. Stroll also recently purchased the Force India F1 team before rebranding it as Racing Point. According to RaceFans.net, after a joint investigation with AutoCar, Stroll is preparing an active bid to buy a major stake in Aston Martin.

According to the report, Stroll's contacts built through his car collection and automotive business dealings have led him to head a consortium looking to take control of Aston Martin. Aston currently has a relatively low stock value and lower than expected sales but is also anticipating a boost in sales from the Aston Martin DBX SUV. Now, shares in the company are owned by people and groups, including former Aston Martin chairman David Richards, Daimler AG, and an Italian private equity group. However, the majority are held by Kuwait-based investment groups.

When Aston Martin was floated on the stock exchange last year, shares were going for around $25.00 at launch but have dropped to around $6.50 each. The company has also reported a loss of £80 million over the first six months of 2019, all of which puts the brand in a prime position for buying into. If Stroll and his consortium pull it off, it's being reported he will change his Racing Point F1 team's racing colors to Aston's traditional British racing green color. The move could then put the Red Bull F1 team in a spot of trouble as Aston Martin is currently the group's title sponsor. Red Bull also collaborated on the Aston Martin Valkyrie hypercar that's set to compete in the 2020-21 World Endurance Championship and make its Le Mans racing debut while doing so.