Indian automaker Tata Motors has decided calling its upcoming hatchback the Zica might be a bad idea. The car was to be unveiled this week at a motor show outside of New Delhi. It was declared by the automaker last year that the Zica was to be "the next big thing." It is the next big thing, just in a viral outbreak context. The mosquito-borne Zika virus linked to thousands of birth defects became a widely reported topic and an international public health emergency.

The Mumbai-based Tata said in a statement, "Empathizing with the hardships being caused by the recent Zika virus outbreak across many countries, Tata Motors, as a socially responsible company, has decided to rebrand the car." The Zica's unveiling has coincided with ongoing news coverage regarding the Zika virus' spread across Central and South America. FC Barcelona forward Lionel Messi served as the Zica's pitchman in multiple advertisements. Tata Motors has claimed a new name will be unveiled in the coming weeks.