CarBuzz Tribute: Eiji Toyoda

Tribute

The man responsible for bringing the Corolla and Lexus names to the masses has passed away. We salute his life's work.

The CarBuzz Tribute is not reserved only for actors that played memorable gangsters on the big and small screens. Recently, the man responsible for much of Toyota's mainstream global success, Mr. Eiji Toyoda, passed away. Within his 100 years of life, Mr. Toyoda ran the company from 1967-82, and became chairman until 1994. Chief amongst his numerous achievements included making the Corolla the world's most popular car as well and creating the Lexus brand. He also developed Toyota's first US production plants and formed a major production partnership with GM in the 80's.

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